Mega merger completes

Two of England’s biggest housing associations have completed their long-awaited merger to form a new organisation.

Affinity Sutton and Circle Housing have combined into Clarion Housing Group.

The merged body will include a 125,000-home housing association – the largest in England – as well as a commercial development arm called Latimer, and a charitable foundation. Latimer plans to deliver 50,000 new homes over the next decade, two thirds of which slated to be for affordable rent or low cost homeownership.

Affinity Sutton group chief executive Keith Exford will become chief executive of Clarion and Circle Housing chief executive Mark Rogers will be Clarion deputy CEO and executive chair of Latimer.

Keith Exford said:

“We have carefully selected a name and brand for the new Group that represents our scale and ambition. ‘Clarion’ signals the clarity of that ambition. Together we will be a powerful force in housing and in our communities.”

Mark Rogers added:

“The Latimer brand emphasises our intention to be bold and drive the market. We have ambitious plans to be a major provider of new homes across all tenures and at a range of prices.”